Hannah Lu
Design
Project Brief:
Conceptual logo redesign & brand guidelines for Nordatlantens Brygge cultural institute, akin to museum branding.
Deliverables: 3 sleek VR exhibition posters, a prominent billboard, a vibrant kids' booklet for museum exploration, and refined logo, font, and color palette selections. Created for DIS's graphic design intensive in Copenhagen, 2023.
Design Concept
Elevated visual language for Nordatlantens Brygge, blending professionalism with excitement. Sleek branding reminiscent of museum aesthetics is reinvented through a redesigned logo, precise font choices, and a curated color palette.
Institute Front
Logo Design
Nordic runes-inspired symbol, exuding sophistication and contemporary design, capturing the cultural essence of Nordatlantens Brygge.
Business Card
Logo Mark/Stickers
Logo Sketches/Iterations
Color Palette
the color palette, featuring a deep, blueish-black for sophistication, a vibrant teal for a touch of modernity, and an eggshell white for subtle contrast, culminates in a harmonious blend.
Typeface Selection
Perido Black exudes bold modernity with clean lines, while GreyClif Regular presents a straightforward and approachable aesthetic, enhancing readability with contemporary simplicity.
Posters & Billboard
Crafted for the "Explore the North Atlantic" VR exhibition, these designs integrate polished typography with captivating landscape photography of Iceland, Greenland, and the Faroe Islands.
Children's Booklet
In this North Atlantic-themed children's booklet, a narwhal serves as a mascot, embodying the spirit of exploration and learning. The book aligns with the design rebranding by reflecting the narwhal's journey with the audience's experience in the institution.
The narwhal becomes a visual symbol, fostering a direct connection between the brand and the curiosity of young people. Beyond its narrative, the book strategically reinforces the brand's commitment to knowledge, discovery, and the joy of exploration,
