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Project Brief:

 

Brand development for my small photography studio with a simple, elegant approach. 

 

Final deliverables include a full logo and logo mark derivative of a camera lens, website design, and instagram posts/stories.

 

View the whole website: www.hannahluphotos.com

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Color palette & Type faces

 

Questrien serves as the primary type face for most headings and titles. Helvetica bold is used in cases where a bolder font is needed in the title, while Josephine sans works for body paragraphs. 

The color palette is simple, and refined, focusing on two similar shades of eggshell. A deep unsaturated navy works for contrast and sophistication. 

Website design 

Instagram stories

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Instagram posts

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