Hannah Lu
Design
Project Brief:
Rebranding for Heartbreakers Bar and Grill, a family friendly, trendy bar and grill in Minnesota. The design concept is to merge classic warmth with modern vibrancy, targeting a family-friendly audience.
Final deliverables include; Logo design to be used for a variety of merchandise, color palette & font selection, & menu redesign.
Logo sketches & process
Logo Variations
Typeface & color selection
The design utilizes serif fonts for a classic feel and sans-serif fonts for modernity.
The color palette combines deep blues and rustic red for tradition, with strategic pops of off-white for legibility and simplicity. This blend aims to create a visual identity balancing classic warmth with contemporary appeal.
Business Card
Graphics
Menu layout
In designing the menu, the primary goal was to streamline and present extensive information with a sleek aesthetic that aligns with the brand's visual identity. The focus was on achieving a clean and organized layout, ensuring readability and a seamless user experience.
By incorporating the brand's color palette and typography, the menu aims to enhance the overall dining experience, presenting a visually appealing and cohesive representation of the diverse offerings in line with the brand's goals.
Advertising & Photography
Targeted towards adults in the area. Increasing brand visibility and public knowledge, with the intention of promoting happy hour special. The goal with the photography was to highlight the simple beauty in the food/drink items.
